KGM debuts at Poznań Motor Show 2025 - a new chapter in Korean Automotive Industry
In 2025, the Poznań Motor Show will become the stage for groundbreaking automotive premieres, with one of the most anticipated events being the debut of the KGM brand – Korean Genuinely Made. This new name replaces the well-known SsangYong brand, marking a significant new chapter in the history of the Korean manufacturer.
A new era in automotive: SsangYong becomes KGM
The automotive world is rapidly evolving, and a brand familiar to drivers worldwide is stepping into a new era. SsangYong has officially undergone a rebranding and now operates under the name KGM (Korean Genuinely Made). This strategic move symbolizes modernity, innovation, and a stronger alignment with the needs of contemporary customers. KGM will unveil its refreshed identity at the Poznań Motor Show 2025, taking place from April 24–27.
The name change from SsangYong to KGM follows the strategic acquisition by Korean conglomerate KG Group in 2022. The new name highlights the brand's authentic Korean heritage and reflects its commitment to delivering top-quality vehicles. KGM designs its models with demanding conditions in mind—particularly those found on the Korean Peninsula, where over 77% of the terrain is mountainous.
KGM: modernity rooted in Korean tradition
Rebranding from SsangYong to KGM goes beyond updating the logo and visual identity. It emphasizes the brand’s rich Korean heritage, engineering precision, and dedication to creating reliable vehicles that meet the expectations of today’s drivers. The name Korean Genuinely Made signifies the brand’s authenticity and unwavering commitment to quality.
Why KGM?
- Made in Korea: A guarantee of precision and reliability, hallmarks of Korean automotive excellence recognized worldwide.
- Innovative Approach to Mobility: KGM focuses on cutting-edge technologies, prioritizing user comfort and safety.
- Meeting Market Demands: The brand responds to customer expectations by offering vehicles that seamlessly blend quality, style, and functionality.
Meet KGM at Poznań Motor Show 2025
During the Poznań Motor Show 2025, KGM will present its new logo, brand philosophy, and future direction. Visitors to the stand will have the opportunity to explore the values driving the rebranding and gain insight into how KGM aims to shape the future of the automotive industry.
Save the date: April 24–27, 2025 – visit the Poznań Motor Show and discover a new standard of automotive excellence with KGM.